Liverpool Football Club - Reasons for Optimism

Despite the poor run of form recently and the ongoing pro Rafa 'v' anti 'Rafa' and pro H&G 'v' anti H&G there are reasons to remain optimistic about the future of our great football club.

1. We have recently signed an (at the time - since overtaken by Real Madrid's Bwin deal) world record equaling sponsorship deal with Standard Chartered bank. "I am tremendously excited," said Christian Purslow, the club's managing director, when the deal was signed. "It's a hugely important day in the history of Liverpool Football Club. "This is the largest commercial agreement we have ever entered into. To have attracted a partner of the calibre of Standard Chartered Bank says everything about where we are trying to take this football club."
2. Carlsberg are reportedly still interested in some sort of sponsorship deal, perhaps worth as much as the outgoing shirt deal.
3. We have today signed a further sponsorship deal with 188Bet for 3 years. "We are delighted to welcome 188Bet to our family of partners. Their innovative approach to betting will enhance the fan experience, in addition to benefiting good causes through the 188 Foundation," said Ian Ayre, commercial director of Liverpool Football Club.
4. Tom Hicks is reportedly close to a $500m windfall when he sells his baseball franchise. He has stated that this club and LFC are separate. But the man has money!

And if (although I doubt it will) it does all go pear shaped we continue to attract significant interest from investment parties. While everyone is aware of the potential Saudi deal, billionaire Robert Kraft has once again expressed a desire to invest in the English Premier League with Liverpool Football Club his preferred choice. Kraft has always insisted that some sort of salary cap is required in the EPL and Platini's recently announced plans for reform could well deliver that; re-igniting Kraft's desire to purchase our club according to reports. Platini's plans would also see all football clubs secure their own long term futures.

On the pitch we continue to have a major injury crisis; meaning we're needed more than ever! As far as I'm concerned we have a team (Reina, Aurelio, Carragher, Agger, Johnson, Kuyt, Mascherano, Aquilani, Riera, Gerrard and Torres) which, when fit, can beat anyone in the world! We just have to ride the storm at the moment!

So keep smiling Liverpool fans. Everyone can forget about worrying about finances and put aside any bickering for the next few hours and let's get behind our team as one!

You'll NEVER Walk Alone

P.S. @robbohuyton - maybe you were right about this bloody blog!